2022代写写手英国留学生essay论文指导关于Marketing Management专业 Quantitative Market Resear
论文题目：Quantitative Market Research Individual Assignment论文语种：英文您的研究方向：Marketing Management是否有数据处理要求：是您的国家：英国您的学校背景：[email protected](1455780998)要求字数：2500论文用途：本科课程论文 BA Assignment是否需要盲审（博士或硕士生有这个需要）：补充要求和说明：需要SPSS数据处理,报告format /uploads/soft/101123/assignment.rar
Quantitative Market ResearchIndividual Assignment
Barista Coffee Houses run two chains of cafes. One called Barista specialises in high quality coffees and offers a range of types of coffee (Latte, Cappuccino, Americano etc) and is positioned as a premium brand. The second, called Café Rio, is positioned as a more mass market brand, offering a smaller range of coffees and focussing on speed of service. The Operations Director has argued that Barista should have a single brand, as this will reduce operating costs. The Marketing Director disagrees and argues that the two brands attract different segments of the market.
Barista have recently run their quarterly satisfaction survey, which collects data on customer satisfaction and likelihood to return as well as demographic data on their customers. As Barista’s market research manager, you have been asked to analyse the data collected to establish the extent to which the two brands differ in terms of customer satisfaction and of the profile of their customers, and to write a report for the Marketing Director.
As Barista’s survey was undertaken using quota sampling, you may assume that the sample is representative of the population of Barista’s customers.
The structure of the report is up to you; however, the aim is to convey the main differences and similarities between the customers of Barista’s two brands. The hypotheses you have set, the tests used and how the output is interpreted should be included in a technical appendix.
Coding Frame:
Variable nameDescriptionScaleCafé Café the respondent uses1 = Barista, 2 = Café RiosatOverall Satisfaction1 – 7 scale, 1 = very unsatisfied, 7 = very satisfiedspeedImportance of speed of service1 – 7 scale, 1 = not at all important, 7 = very important#p#分页标题#e#comfortImportance of comfort of the café1 – 7 scale, 1 = not at all important, 7 = very importantrangeImportance of range of coffees available1 – 7 scale, 1 = not at all important, 7 = very importantageAge group1 = 18-24, 2 = 25-34, 3=35-44, 4=45-54, 5 = 55+incomeIncome band1=less than £18,000, 2 = £18,001-£28,000, 3=£28,001-£38,000, 4= more than £38,000sexRespondent’s sex1 = male, 2 = female The data set is available on Blackboard. Word limit: 2,500.
