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Introduction 1Brief introduction of Samsung 1The SWOT analysis on Samsung 2Strength 2Weakness 2Opportunity 3Threats 3The key factors influencing Samsung 3Summary 4The chart of SWOT analysis 4References 5引言1三星1简介三星2的SWOT分析强度2弱点2机会3威胁3影响三星3的关键因素小结4SWOT分析图4参考文献5Introduction 介绍新产品开发的速度比以往任何时候都快，许多公司发现为了跟上步伐，他们需要与其他国家的公司合作，以获得财政资源或专业能力。公司也发现，为了证明他们对新产品开发的投资是正当的，他们需要将销售扩大到其他市场。三星作为韩国第一大企业，在过去的海外扩张中表现良好。然而，包括扩张在内的每一个操作步骤都需要注意。（珍妮特，2011）本文从企业的角度分析对国际商务的理解，以三星为例。从三星的简介开始，它将展示其独特的特点。随后，将进行SWOT分析，进一步确定影响公司运营的关键因素。最后，它将形成一个重要过程的简要总结。The pace of new product development is faster than ever, and many companies are finding that in order to keep up, they need to team up with companies in other countries to gain financial resources or specialized capabilities. Firms are also finding that to justify their investments in new product development, they need to expand their sales to other markets.. As the no.1 enterprise in Korea, Samsung has done well in the past overseas expansion. Nevertheless, every step of operation including the expansion requires attention. (Janet, 2011)In this essay, understanding on international business would be analyzed from the point of enterprises, and Samsung is the case. Begin with the brief introduction of Samsung, it will demonstrate its particular characteristic. Following this, a SWOT analysis would be taken to further identification of the key factors influencing the company operations. Finally, it will form a brief concluding of the process of importance.Brief introduction of Samsung三星简介三星是韩国最大的公司，覆盖电子、金融、机械、化学等领域。因此，这家跨国企业也被称为三星集团。三星以三星电子的特性而闻名。它是一个半个多世纪的家族企业，在充满股份制的社会中并不常见。这种管理方式的存在有其自身的合理性。除了组织机制上的障碍、对外来人力资源的限制、不科学决策过程中的失误等不利因素外，其运行仍具有优势。一方面，这种管理模式降低了管理成本，形成了独特的企业文化。另一方面，家族企业具有信用优势，更容易形成核心竞争力。（王丹、王世军，2007）Samsung is the biggest company in Korea, covering the field of electron, finance, machinery, chemistry and so on. Thus this transnational enterprise is also called Samsung Group. Samsung is more famous as the character of Samsung Electronics. It is a family-owned corporation existing for over half a century, which is not common in the society full of stockholding system. This management style has its own rationality for the existence. Except for the inferior factors such like the obstacle on the organizational mechanism, the restrictions on the foreign manpower resource and the mistake made by the unscientific decision-making process, there are still advantages in its operation. On one hand, this mode of management lowers cost for managing and forms the unique corporate culture. On the other hand, family corporation has the advantage of credit and can form the core competiveness more easily. (Dan Wang & Shijun Wang, 2007)The SWOT analysis on SamsungSWOT analysis is the short for strengths weakness opportunity threats analysis, which based on firms’ internal and external environment. (Stephen P. Robbins & Mary Coulter, 2012)StrengthThe ratification of people all over the world requires for the absolute advantage on technology. The strong research and development capability and human resources make sure the technological innovation. Then, on account of the stable domestic market, Samsung could inject massive funds to seize the foreign market. Hence the high input on the advertisement establishes its brand image. As for the supply chain, Samsung is a joint enterprises covering manufacturing and researching which avoids too much reliance on external partnerships. In addition, since Samsung is a comprehensive developed enterprise involving lots of fields, the strong backup of resources reduces worries. (Anonymous, 2009)WeaknessThe broad product coverage and the long product line result in high cost in research and development. In addition, the differentiation strategy increases the difficulty of product management. Even the research is its strength, Samsung should shorten its cost to prolong the product life cycle. Though Samsung covers kinds of market and its price varies a lot, it does not focus on the single market, which causes the inaccuracy of market positioning. In spite of its status of the biggest electronics corporation in Korea, Samsung has severe stress in the competition with old brand electronic operators like Sony. (Stephen & Mary, 2012)OpportunityAlong with the stability of the 3G market environment, there is a good development space for operators. Due to the economic development, the quantity of the high-end income earners has increased a lot. Thus people pay more attention to the quality, brand and function of electronics. Consumers begin to lay emphasis on the life quality. And Samsung has occupied in an important position in the high-end market. As for the reputation, Samsung has been emphasized the value of ‘together with the Olympic Games’ form 1988, and this strategy has made a hit. It is a good carrier for Samsung to do the overseas expansion. (Stefantica, 2014)ThreatsThere is a great threat in the high-end market coming from the powerful competitors such as Apple and HTC. This the consequence of personalized needs from consumers. The intense competition in electronics would increase the cost of the research and development. With the broadened horizon to politics, the change of politics, population and environment could lead to the instability of domestic political, which is a great fetter for the enterprise development. (Y Gil, S Bong & J Lee, 2003)The key factors influencing SamsungSamsung is not a leading company in the development of electronics, but it does better than any other firms in the learning from competitors. It is a imitator with fast response and absorbs the new technology to its own design. During this strategy, Samsung spent lots of money to cultivate international talents to break the cultural barriers. The theory of speed management guarantees its capture of the opportunity and militarization management mode makes sure the execution. The family managing mode propels the managers to be more responsible. These are all superiority over other competitors in the international competition.SummaryIt has been an essential strategy for top enterprises to expand their business to be internationality. The analysis based on the company itself is the first step in the consideration to expand overseas.( John, Lee & Daniel , 2014) For Samsung, it has been a international corporation of great influence. But this cannot be the excuse to ignore the analysis. The advanced research and development capacity and strong backup guarantee its international status. The development of modern economy and improvement of life quality are conducive to its further expansion. On the contrary, what they are proud of can also be their obstacle. Too much cost on research and various kinds of product make the management more hard.The chart of SWOT analysisReferencesJanet Morrison,2011, The Global Business Environment, 3rd edn, Palgrave Macmillan.Dan Wang & Shijun Wang, 2007, Spatial structure and location of multi-mational corporations in China-A case study of Samsung, Springer Journal, vol.17, no.4, pp.297-303,10.1007/s11769-007-0297-1Anonymous, 2009, Research and Markets: Samsung Corporation-SWOT Framework Analysis, ProQuest Journal, tablename=SPQD_U&filename=SPQD00002651109&uid=WEEvREcwSlJHSldTTGJhYlNlZ2x5bytxemNUcm9hOVJhVk9zWTJIcTlrckpKU01XeldpdTAyQkRUSGkrSkczUWh4OD0=$9A4hF_YAuvQ5obgVAqNKPCYcEjKensW4IQMovwHtwkF4VYPoHbKxJw!!Stephen P. Robbins & Mary Coulter, 2012, Management, 11th edn, Pearson Education. Inc.John D. Daniels, Lee H. Radebaugh & Daniel P. Sullivan, 2014, International Business: Environment & Operations, 13th edn, Pearson Education. Inc.Y Gil, S Bong & J Lee, 2003, ‘Integration model of technology internalization modes and learning strategy: globally late starter Samsung's successful practices in South Korea’, Technovation, vol.23, no.4, pp. 333-347.#p#分页标题#e#Chong Ju Choi, 1995, Samsung: Re-engineering Korean style, Long Range Planning, vol.28, no.4, pp.6-7,74-80,doi:10.1016/0024-6301(95)00028-HDunning J. H.& Lundan S. M, 2008, Multinational Enterprises and the GlobalEconomy , 2nd edn, Edward Elgar, Cheltenham.