MBA是个象征权力和金钱的学位，然而，对于出国留学热潮中的中国学生而言，如何准备GMAT考试和申请材料又是一件颇费时间和精力的事情。大部分人花了几个月甚至一年的时间从参加辅导班到最终才拿到一个GMAT高分，实在不易。但是近年来，美国的有关机构已发觉到了这一点。他们充分肯定中国考生的"考试能力"，而不幸的是，从此GMAT成绩在考生的入学申请材料中的重要性每况愈下。 国外的商学院入学，特别是美国的MBA和国内有着很大的区别。国内MBA入学的要求通常是五门考试成绩、2至3封推荐信和面试；而美国商学院则不仅要求申请者提供GMAT成绩、推荐信、还要提供大学成绩（GPA），最为重要的是申请者如何认识自己和看待自己的个人陈述（essays）。 以哈佛商学院为例，这几年来每年的申请者都在8000人以上，其中有40%左右的申请者GMAT分数在710以上（哈佛平均分为690）。为何每年只录取8千人其中的不过13%呢？仅仅一个GMAT高分，商学院根本不可能真正地了解你。那么如何才能使商学院真正全面地认识你，最终录取你呢？那就是写出一篇出色的essay，在商学院的评审委员会面前展示出一个真实、生动、与众不同的你。 因此，Essays的重要性就逐渐突显出来，目前已经成为申请材料的重中之重。
一、 学习动机和目的类： 1． What educational and personal objectives do you hope to satisfy through the MBA program? (Stanford) 2． What type and level of work do you expect to be engaged in five or ten years now? (Stanford) 3． Why do you wish to pursue an MBA degree from Harvard Business School? What are your career aspirations and why? (Harvard) 4． Briefly assess your career progress to date. Elaborate on your future career plans and your motivation for pursuing a graduate degree at Kellogg. (Northwestern) 5． Briefly assess your career progress to date. How does the MMM program meets your educational needs and career goals? (Northwestern) 6． Describe how your experiences, both professional and personal, have led to your decision to pursue an MBA at the Wharton School this year. How does this decision relate to your career goals for the future? (Wharton) 7． What are your short-term and long-term career goals? How will a Columbia Business School MBA helps you achieve these goals? (Columbia) 8． What are your professional goals? How do your past and present experiences relate to those goals? (Berkeley) 9． Why are you seeking an MBA or I.M.B.A. from the University of Chicago Graduate School of Business? What do you hope to experience and contribute? What are your plans and goals after you receive your degree? (Chicago)#p#分页标题#e# 10. Describe your post-graduation career plans. How will your education, experience, and development to date support those plans? How will an MBA from the University of Michigan Business School help you attain your goals? (Michigan) 11. Why do you wish to pursue the LFM Program and, in particular, the engineering program you selected? (Please be review your application.) How does this fit with your future plans? (MIT) 二、 失败 1． Discuss a difficult or painful professional experience from which you get valuable lesson. (Stanford) 2． Describe a setback, disappointment, or occasion of failure that you have experienced. How did you manage the situation, and what did you learn form it? (Harvard) 3． Discuss a non-academic situationhttp://www.ukassignment.org/daixieEssay/MBA_Essay/ which you were disappointed in yourself. Tell us how it has affected you personally and / or professionally. (Columbia) 4． If you have ever received a failing grade, been placed on Academic Probation, or been dismissed from any school, please explain. Discuss the circumstances if you attended more than one undergraduate college or began a graduate program that you did not complete. If appropriate, include an explanation of any extraordinary circumstances influencing your academic record. (Chicago) 5． Describe a failure or setback in your life. How did you overcome this setback? What, if anything, would you do differently if confronted with this situation again? (Michigan) 6． What is an important lesson that you have learned in life? How did you come to learn this lesson? (MIT)
我们的问题是不知道美国人想得是什么，也不知道ESSAY该怎么写。开始我很希望新东方的老师能帮我改一改文章，最后发现谁也帮不了忙，他们能帮我的，只能是给予我一种思想。因为ESSAY要求的内容包罗万象–个人的体会，人生各方面的经历、人格的形成。在写作过程中，你会发现你把自己这二十多年的人生不知不觉重新审视了一遍。哈佛的校长曾经说过：写完这8篇ESSAY，你就知道你的一生应该干些什么。起初我毫不在意，写完后确实感到了这一点。 由于每位申请人都会写同样题目的文章，如果你泛泛而谈，写得枯燥无味，没有丝毫引人入胜的地方，那就根本没有打动人的资本。而且要把个人的人格、思想、经历写得多姿多彩，靠别人替你写，很难确切表达出个人的思路，而学校却恰恰希望通过ESSAY来了解你是不是一个MBA适合的人选。所以ESSAY的写作最重要的是： （1）要有自己的实力，对各个问题有自己的看法； （2）对于各ESSAY的选材起决定性作用。 以下从选材角度就各商学院的ESSAY做具体介绍： 几乎每个商学院的ESSAY都会有这样一个问题–你对未来的发展计划如何以及选择这个学校的原因。要写好这篇文章，必须对申请的学校情况、教学特点有很详细的了解，这要通过认真阅读学校寄给你的资料，比如哈佛大学，了解其案例教学的特点，应该说明在商业环境中常常碰到的困惑，而哈佛的MBA对解决这些困惑，对人生的发展、未来的成功都有极其重要的作用。又如芝加哥大学，侧重于量化教学，对计算机、数学要求较高；沃顿商学院，着重点在于金融、期货、股票方面，对数学要求较多；西北商学院，特点是营销；耶鲁商学院，金融和非盈利性行业（我认为自己能拿到耶鲁的奖学金，原因就在于我在新东方的教学经验，属于非盈利性行业）；MIT（麻省理工商学院）优势在于定量分析，对计算机要求较强。 #p#分页标题#e# 申请人的独特的背景（BACKGROUND），即使你的生活确实平淡如水，也要另辟蹊径，写得波澜壮阔，一定要表现出独特的成就，展现出自己的优点，这些成就和优点并非惊心动魄的大事，只要富有特色，就不愁不打动人。 过去五年的成就，这其实指的是职业上、人生中、人格上的成就，有人写考上北京大学，考取全省第一名，这并不是真正意义的成就。要写一些人生中令你成熟的转折，对人格的有震撼力的事情，在生活、商业领域获得的巨大成功，还有对别人做出的巨大贡献。 我曾经看过一篇文章，写得是在三峡遭遇落水事件，作者同其他人尽全力也未能救出全部溺水的人，其中描写人对生命的渴求，写得感人肺腑，体现出自己的人格和感受——他获得了沃顿商学院的录取。 因为美国人宁愿看一个故事，也不愿平淡的经历。还有一篇写主持一个很小的机构的辛酸苦辣，也很感人。 课外活动和体育爱好，我写的是爬山，在爬山中感受到一山更比一山高，克服自我的心理历程。特别要注意每一篇文章都应尽量体现出你的精神状态和人格。 领导一个机构所带来的变革，这也是一个非常普遍而且非常难写的问题。我写的是在95年国外期货做得一帆风顺的时候，中国因为政策上的原因关闭了外汇市场的大门，通过巨大的转变，我被迫审视国内不成熟的市场，如何领导我的小组走过这个转变。 哈佛的8篇ESSAY题目分别为： 1． 写一个你崇敬的人——从中看出他对你人格的影响； 2． 你喜欢和不喜欢你的工作——写为什么喜欢(带来的挑战等等)为何不喜欢(为什么要读MBA)；3． 领导一个机构所带来的变革； 4． 过去五年的成就； 5． 面临一个两难的情况内心的斗争——也要体现人格的力量； 6． 写一次失败——职业上的失败，对你的影响； 7． 理想是什么； 8． 独特的经历。 MIT（麻省理工商学院）的特色ESSAY题目为： 1． 随着技术的成熟化，技术对全球经济的融合和管理方面所带来的变革； 2． 对管理下几个定义。 芝加哥商学院的特色ESSAY题目为： 1． 如果2000年TIME上刊登一篇关于你的文章，会如何描写你和你的成就。
MBA Essay Writing CASE What are your expectations of the MBA program? What contribution do you think you will make? How will your personal distinctiveness enrich our learning environment? First of all, I expect that I will be presented with a challenging educational environment in your highly respected MBA program. Your MBA program offers a solid course curriculum that will allow me to build on my previous extensive business experience to give me the skills that are required in the rapidly changing international business world.#p#分页标题#e# Although my business experience is important, it is not enough in the competitive business environment today to have only practical experience. I believe that through your MBA program, I can learn the theories behind successful business strategies as well as learn about other organization’s experiences through the reading of different types of case studies. Reading and understanding a wide variety of case studies will allow me to learn how to approach certain business situations as well as to learn how to avoid some business mistakes that others have made in the past. In addition to learning in a classroom situation from my professors, I know that I will learn much more than that by gaining the life experiences of living in a foreign country. The opportunity to learn by living http://www.ukassignment.org/daixieEssay/MBA_Essay/and experiencing life in another country will make me a more complete business person by giving me the chance to look at the business world from another country’s perspective. An international perspective is essential to being successful in business as the different countries in the global business environment become increasingly intertwined and interdependent. I will also expect to learn much valuable information from my classmates as we work our way through the MBA program together and become friends. Learning from the most elite students from many different cultures and developing lasting friendships with them will be another very attractive benefit of studying in your MBA program. My contribution to this established MBA program will be that of an experienced businessperson in the most populous and rapidly developing country in the world. My previous experience working in multinational organizations has given me a very useful working knowledge and first-hand knowledge of the methods of doing business in China. I have experience with both large and small businesses in China, both as an assistant engineer and a higher level manager. I have worked with some of the world’s largest companies in China, which gives me a unique perspective and the ability to contribute not only the Chinese viewpoint but also a multinational viewpoint to classroom discussions. These diverse working experiences have given me a very broad-based, cross-functional knowledge of how to do business in China. My unique experiences in working as an assistant engineer in the computer center of Jin Jiang Industrial Co., Ltd. have given me a solid foundation in actual working knowledge of computer software and computer systems. As a sales representative for nearly four years with the multinational company 3M in the southwest region of China, I learned to analyze buying behavior and develop a full marketing plan for our products. I also managed a distribution network, which involved inventory planning, marketing channel studies, incentive program development and training of new business partners.#p#分页标题#e# With Xerox China Co., Ltd., I performed the duties of a high-level sales consultant. This position involved analyzing major potential clients’ needs and developing an XES (Xerox Engineering System) solution to fit the clients’ technical specifications and budgetary needs. I also worked for three years with China Hewlett-Packard Co., Ltd. My position as a Supplies Market Development Manager with the Consumer Business Unit required me to use my thorough understanding of all aspects of the marketing value chain, including the analysis of market dynamics and developing and implementing annual marketing plans for the entire business unit. My current position as a Business Director for AsiaEC.com, Inc., has allowed me to take full responsibility for developing the business of an e-commerce start up company involved with IT/office equipment and office consumable products. As you can see from my extensive and unique business experience in China, I have much to contribute to the learning environment of your MBA program. I believe that the learning environment can be greatly enhanced by classroom participation from the students, particularly in an MBA program such as yours that involves the best students from around the world. I am eager to thoroughly involve myself at the proper times to add my real-life experiences in the rapidly changing business world of China to give an international perspective to classroom discussions. I also believe that I can learn to develop a better international vision and a sense of future business trends while adding my own experiences to your MBA program.