Module: customer behaviour
Text book : Solomon, M. & bamossy, g. (2004), customer behaviour, pearson highter education. format of assessment: ESSAY
essaty title: Developing a clearly defined customer typology is essential for organizations to fully satisfy their customers.
word length: 2500 + 500(A learning reflection about the module "customer behaviour", after conclusion) (no more than 3000 please)
your essay should clearly demonstrate appropriate that you have achieved the following learning cutcomes:
1.to demonstrate appropriate analytical skills required to evaluate the impact of value adding opportunities on the behaviour of customers in different market segments.2.to propose a range of strategic and tactical marketing responses that ensure customer and stakeholder satisfaction3.Should be a critical essay about the topic.4.to evidence both personal and professional development through focused reflection
Your work should draw on you experience during the visit to Heights of Abrahams and on reading of secondary sources dealing with the issues in question. All secondary sources must be clearly acknowledged. 只是引用经验恩，不是写关于Heights of Abrahams Assessment criteria:In order to passStudent must demonstrate knowledge of the underlying theory and concepts of customer behviour and its impact on organizational strategies and tactics. Work must be appropriately referenced. Some relevant examples are given.
Assignments with added valueDiscussion shows awareness of the links between customer cognitive and affective behaviour and customer satisfaction and the connection between these and an organization’s ability to achieve its desired goals and strategic positioning. Examples and illustrations show insight into the challenges for organizations and a awareness of the key role that corporate culture and internal marketing play in satisfying customers.
This essay need submit an electronic copy: so please no copy, thank you very much!!!!
Furthermore: I can apply about the Heights OF Abraham experience. It is a PPT.