Page 1 of 2 MKTG2004 Semester 2, 2020 Fast Paced Questions By: Dr Andrew Hughes 1. Do you think that the covid pandemic should make us rethink the AMA definition of marketing (see week 1 and 2 slides), or is it adaptable enough for the modern environment? Discuss with examples from theory and practice. 2. Marketing and marketers can change our behaviour without us realising it. A more recent example of this is influencers in social media. Do you think influencers act responsibly or should there be increased regulations and limits to what they can and can’t do, such as making it clear they are advertising for brands, or should we just see this as a modern form of marketing communications and leave it all untouched? 3. Everyone in marketing right now is being affected by the pandemic. Discuss, using examples, how marketers have been able to turn challenges into opportunity during these times. And are there any ethical issues to consider when creating these opportunities in circumstances such as society has faced in 2020? Page 2 of 2 Advice, formatting and structure Formatting 1. 8 lines or less per paragraph. a. Please make our lives easy when it comes to reading your work. This really makes a big difference 2. Harvard or in-text referencing is preferred. End noting and foot noting are inventions of lawyers to increase billable hours. 3. Single line spacing is fine as this is online. 4. Use visuals, such as images, diagrams, tables, charts, to help explain and support your critical analysis. 5. You can write in first or third person. This is up to you, whatever you feel the most comfortable with. Structure 1. Use headings and sub-headings. 2. An introduction should do as follows: a. Opening line: your answer to the question. b. Rest of the paragraph: the reasons for that answer which are then explored in the rest of the answer. c. Not do anything other than a and b. Advice Read the questions. Re-read the questions Set yourself a window of opportunity to work each question as a dedicated standalone event or assignment Assemble the three questions into a final document Submit the questions in order Be kind to the marking team. We have a rubric in a specific order These three questions have been developed for S2, 2020, no exemplars exist A perfect answer does not exist. You are encouraged to engage in answering the question as it is asked A good answer provides an insight into your world view as a marketer, your understanding of the concepts, and your willingness to draw together different parts of the materials covered to date in the course. References, citations, and external search based support are welcomed and rewarded. We don’t do ‘magic number’ reference totals. Feedback from this activity is targeted to improve your end of semester exam performance
