How to make a good public praise
- To establish an operation philosophy
The catering managers should set up a word-of-mouth marketing operation philosophy. Create an enterprise brand and promote the enterprise image. According to the reality, make feasible word-of-mouth marketing strategies. Avoid relying on the luck. Also, catering managers must ensure to provide high-quality products.
- Provide high-quality products and service
Employ excellent chef and provide healthy dishes. Use fresh food materials to cook. All people know that good services lead to good reputation. So improving the service quality should be a necessary approach of making a public praise. Train the service personal to be polite and friendly. Do a favor to the customers in trouble no matter in the dish or out of dish.
- Target the client base
Customers who have a good relationship with the catering are the best people of message sender. Because of this, catering managers should pay attention to using the advantages of this group of people. Provide these people with good services and make them satisfied. Besides, catering managers and service personal must have the ability to make a good relationship with customers. When the catering company launch new food or services, give information to the old customers and invite them to enjoy.
- Broaden the marketing channels
Catering managers should make full use of the Internet to do word-of-mouth marketing. Email is the leading tool to do word-of-mouth marketing on the internet.
